ROARK was commissioned by Frankenbox Media, a new affordable media server for the concert touring industry, to re-brand their graphic identity.
The Frankenbox systems themselves need to be housed in custom built road cases. Many times while on the road, the only brand interaction anyone has with the system is when they see the logo on the case – whether it be unloading off of a production truck or passing by near the front of house booth. They won’t know or be able to interact with the technology inside.
As such, Frankenbox needed a facelift to increase the visual memory and impact of their brand.
The only requirement however was that the cheeky aspect of Frankenstein be retained in the new identity somehow as it speaks directly to the custom configuration of parts for each system.
ROARK started by referencing renderings of Frankenstein ranging from the original book covers of Mary Shelley, the Universal Studio Monsters version and on to countless artists’ interpretations throughout the years. ROARK honed in on the aspects that made the concept of Frankenstein come through.
For most renderings, the most important defining elements were actually the scars and stitches moreso than the bolts. ROARK found that the bolts change position depending on the artist (at times they’re completely missing) but the scars and stitching are almost always located above the left brow.
This led down a few design paths. The first was experimenting with the idea of a road case that was Frankenstein’s coffin. The idea being that when a delivery truck opens up, it would look like a row of coffins carrying Frankenstein inside.
This idea then evolved into using the entire road case as a metaphor for Frankenstein’s head and to have the scar be the only identifier of the Frankenstein reference. However, this path was found to be limiting to the type of case configuration that could be employed.
Other type based solutions were presented and explored but the final direction resulted in an icon based solution.
Having the scar be created by negative space within a slightly rounded square shape, the organic nature of Frankenstein is preserved while allowing the icon to be well adapted to being used on just about any road case. The silhouette of the icon will always hint at the boxiness of the container and server.
ROARK was commissioned by Horrific Finds to re-brand their graphic identity. Horrific Finds is a community dedicated to the excitement, perseverance, and thrill that defines the art of collecting and […]