ROARK was commissioned by Horrific Finds to re-brand their graphic identity. Horrific Finds is a community dedicated to the excitement, perseverance, and thrill that defines the art of collecting and the pursuit of acquiring paraphernalia related to the horror genre. Dylan Ezzie, founder of Horrific Finds, approached ROARK with a need for an updated graphic identity as the company expands into new markets as well as moving away from being exclusively on Facebook. The new identity had to allude to a dark, macabre aesthetic while still maintaining the feeling of a quality, couture brand. The overall feeling should be one of refined darkness.
Process ROARK spent several days diving into the world of horror paraphernalia. This was particularly interesting subject matter because of all of the intricate shapes and overall cinematic moods that this genre of objects tends to convey. The art direction that was chosen revolved around the idea of dark cinematic backdrops and sweeping gothic gate-like curves. These were in turn contrasted by sharp angles reminiscent of daggers, fangs, swords and other similar elements.
The initial typographic shape explorations for the logotype were based around traditional serif letterforms with the final outcome being a mix of hand drawn curved serifs and sharp descenders. The final logotype was designed by Adrian Letechipia in conjunction with Shuhan Teoh and consisted of 2 variations. One version allows the company name to be written out and the other allows for initials to be used in watermark application and mobile environments.
ROARK was commissioned by award-winning Spanish Director & Screenwriter Jorge Laplace to design his new graphic identity. Mr. Laplace initially requested only a logo design. After initial discussions it was […]