ROARK was commissioned by award-winning Spanish Director & Screenwriter Jorge Laplace to design his new graphic identity.
Mr. Laplace initially requested only a logo design. After initial discussions it was decided that a complete brand re-design would ultimately achieve the new image he wanted and portray the quality of his work. The final brief called for a new logo, business card, and website.
ROARK and Mr. Laplace first discussed the way Mr. Laplace works. The elements that emerged as key to Mr. Laplace’s ethos were that his work comes from a very personal place and that he must be proud of what he produces. Most importantly, Mr. Laplace assures that his name on his work is a seal of quality, signaling that it is the utmost best that he can produce.
ROARK derived the design direction for the logo from this idea of a seal of quality resting in a signature. The theory is that Mr. Laplace’s entire set of values, point of view, and his own ultimate seal of quality, are all contained within his signature.
Though Mr. Laplace admittedly has terrible handwriting, ROARK took a handwritten approach. After several hundred explorations were created utilizing a wide array of typographic styles, Mr. Laplace had a new logo.
Final logo cleanup
The business card for Mr. Laplace was also derived from the idea that his signature is a seal of approval.
The card features a simple line reminiscent of the ubiquitous “please sign here” format used in most any written contract or document. His logo simply rests upon this line with his title listed underneath. White and black were chosen as the color palette to reinforce the simplicity of the design.
This simplicity conveys the quality and thoughtfulness of his work, and leaves a lasting impression to those he passes it to.
On Mr. Laplace’s old site, his portfolio pieces were hidden several layers deep within the site navigation were surrounded by an excessive amount of text. These elements did not properly let his work speak for itself, and ROARK’s first preoccupation was making sure that it could.
The main focus of Mr. Laplace’s new site is his showreel. As such, a minimalistic layout was created to avoid detracting from a visitor’s focus on the central content window. A thin line was used to delineate the weight of his signature on the page as well as link his signature to his social media presence. All of this is captured by a user’s first glance at the page. There is no the need to navigate, decipher or read long pages of text.
The awards page was modified to show the graphic symbols of his awards instead of a long text-heavy list.
Overall, several user experience improvements were made to the site while also providing Mr. Laplace with an easy to use content management system so that he may update the site himself in the future.
ROARK was commissioned by Horrific Finds to re-brand their graphic identity. Horrific Finds is a community dedicated to the excitement, perseverance, and thrill that defines the art of collecting and […]